Founded in Japan in 1946, Yonex is the World's #1 Badminton Brand. Perhaps better known for their presence in the tennis industry, Yonex actually started with badminton, creating their first badminton racquet in 1957. It was not until 1971 when Yonex applied the technologies they had developed in making badminton racquets into a new range of products for tennis. Today, Yonex is the undisputed leader in the badminton market, and their racquets, shoes, strings and bags are used by at least 80% of the world's top badminton players at all major tournaments and Olympic events. Among their most famous athletes is Lee Chong Wei of Malaysia, who is the world's #1 men's singles badminton player. Yonex's dedication to the sport of badminton, and their drive to push new innovation can easily be seen in their products, and felt when using them on the court.